Choices are part of our daily lives, your customers, your employees, your vendors and those in your personal life. This Ted talk will provoke you to think about the act of choosing and the culture effect on how we view choice.
All these assumptions you might hold are challenged and proven questionable:
- “If a choice affects you, then you should be the one to make it.”
- “The more choices you have, the more likely you are to make the best choice”
- “You must never say no to choice.”
Check out this TED talk to hear more: Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.
