Audience for this post: Requires basic marketing understanding familiar with PPC advertisement, Facebook fan page basics and Facebooks advertisement engine.
Tip #1 – Make your messaging about the fans not about you.
People become Fans with brands that they identify with directly. If your messaging and your brand is about you, your product, your company who would want to be your fan? It needs to be about why your company exists and why your target fan should care. The deeper it resonates the more likely they will become fans. Imagine your brand and your messaging on a tee shirt, who would wear that tee shirt? What are you a fan of? Why?
Tip #2 – People are lazy, make it easy and give a reason to become a fan.
You can blast your customers, your friends and beg people to become fans but there attention is being battled over nonstop on the internet. Turn on the Facebook advertising and be prepared to spent about $1 fan (my cost is 1/20 that but start by planning high). With Facebook ads your potentials fans just need to click one button without leaving their current screen to become a fan. Offer content, promotions, specials freebies to fans and give them a reason to pay attention to your fan page. Keep it simple and have your ads drive just fan building, don’t try to get them to become a fan, visit a webpage and attend an event all in the same campaign. They will get confused.
Tip #3 – Focus on demographics that work best and target friends of friends.
Chances are if someone likes your fan page their friends will like it as well. Facebook has a great feature in its advertisement setting to allow you to target fans friends. The best part is that when the ad is displayed it will show the persons friend who is already a fan. This increases your credibility and likelihood new fans will join. Facebook also offers insights, their equivalent to Google analytics. Using insights fan demographic data can be gathered. Where are your most your fans coming from? You can use this data to create targeted Facebook ads. Create one focusing on your top 50% demographic and monitor your conversion and click through rates. Chances are that you will reduce your cost per click, repeat the same technique to keep refining your target and reducing your cost.
I used these simple techniques to grow the ZenCEO fan base over 5,000 people in our first month of launch and at a cost of about $50 per 1000 new fans. You can do the same if your service or product is authentic, has a good “why”, you follow these techniques and hone your social media marketing skills.
